Monroney label
The Monroney label is the federally mandated sticker that must be displayed on the window of every new vehicle sold in the United States, listing its manufacturer, model, standard equipment, options, and price.
The Monroney label gets its name from Senator Mike Monroney, who sponsored the 1958 law requiring it. It’s affixed by the manufacturer, not the dealer, and covers a specific, standardized set of information: the vehicle’s make, model, and trim, its options and their individual prices, the manufacturer’s suggested retail price, and, on many vehicles, fuel-economy figures.
Because it’s produced by the manufacturer from the vehicle’s actual build data, a Monroney label is one of the more reliable sources for confirming exactly what a specific new vehicle came with from the factory — real trim and options, not a generic description of the model line.
Requirements around the Monroney label — what it must contain, when it can be removed, and any state-specific rules on top of the federal requirement — are a legal matter outside what this page can advise on; a dealer should confirm their own obligations rather than treat this description as a compliance checklist.
Questions
Monroney label, answered.
Who puts the Monroney label on the vehicle?
The manufacturer, not the dealer — it’s affixed based on the vehicle’s actual factory build data before it ever reaches a dealer’s lot.
Is this legal advice on when a Monroney label can be removed?
No. Requirements vary and this page only describes what the label is and generally covers — a dealer should confirm their own legal obligations rather than rely on this description.
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